Бизнес-гении. Увлекательные истории для изучения английского языка

I think it is safe to say that Arkady Novilov has found his true calling in life. He always insists that he is doing what he really loves. As Confucius put it, “Find a job you love, and you’ll never have to work a day in your life.”

So, what’s Novikov’s winning formula?

I believe that his recipe for success consists of several key factors. First, it is his passion for work, as well as his dedication, total commitment, and enthusiasm. When you put your heart and soul into your work, you radiate positive energy and inspire your employees. Second, Arkady Novikov has an incredible charisma and a fantastic charm, which help him win people over and build trust-based relationships with his partners. Third, Novikov has good communication skills. His naturalness, sincerity, and simplicity are really captivating. Fourth, his keen business sense and intuition play a significant role in the success of his career. Arkady Novikov is a true visionary who sees opportunities where others do not. After all, as we all know, everything starts with an idea. What’s more, the influential restaurateur is always part of the process and is always there to help his employees when problems arise. It is common knowledge that having the ability to build a team is crucial in business. In addition, Novikov knows how to create a unique atmosphere in his restaurants to attract customers. It should also be noted that Arkady is always focused on building trusted partnerships. He believes “there are two important things in business and partnership: professionalism and integrity.” Lastly, Arkady Novikov’s main qualities are perseverance, determination, self-control, and discipline. He never cuts himself any slack. Here is one of Novikov’s favorite quotes from Robert Kiyosaki:

Justification is a lie that you tell yourself. Stop whining, complaining, and acting like children. Excuses make a person poor.

Arkady Novikov has been happily married for many years. Arkady’s wife, Nadezhda, is a highly accomplished businesswoman. The couple has two grown children: Nikita and Sasha. It is always a joy to see this happy family. In my opinion, Arkady and Nadezhda are a perfect match. They complement each other and always radiate positivity. Novikov’s children followed in their father’s footsteps and started their own businesses in the food industry.

Vocabulary

truthfully [tru:?f?li] – честно говоря, по правде говоря

withstand [w??'staend] – противостоять, выдерживать

fame [fe?m] – слава

litmus test ['l?tm?s test] – лакмусовая бумага, безошибочный показатель

reveal [r?'vi:l] – раскрывать, разоблачать

arrogant ['aer???nt] – надменный, высокомерный, заносчивый

heartless ['h?:rtl?s] – бессердечный, бездушный, безжалостный

selfish ['self??] – эгоистичный

disrespectful [?d?sr?'spektfl] – неуважительный

expose [?k'sp??z] – разоблачать, срывать маску, обнажать

self-improvement [?self ?m'pru:vm?nt] – самосовершенствование

self-development [?self d?'vel?pm?nt] – саморазвитие

tolerant ['t?:l?r?nt] – терпимый, толерантный

personal growth ['p?:rs?nl ?r???] – личностный рост

restaurateur [?rest?r?'t?:r] – ресторатор

gain recognition [?e?n ?rek??'n??n] – завоевать признание, получить известность

poise [p??z] – уравновешенность

exalt oneself [??'z?:lt ?w?n'self] – возвеличивать себя

bombastic [b?:m'baest?k] – напыщенный, высокопарный

high-hat manners ['ha? haet 'maen?rz] – высокомерие, заносчивость

design engineer [d?'za?n ?end??'n?r] – инженер-конструктор

police officer [p?'li:s '?:f?s?r] – блюститель порядка

culinary college ['k?l?neri 'k?:l?d?] – кулинарный техникум

cuisine [kw?'zi:n] – кухня, кулинария

put one’s heart and soul into [p?t w?nz h?:rt ?nd s??l '?ntu:] – вложить всю душу

business sense ['b?zn?s sens] – деловое чутье, деловая хватка

perfect match ['p?:rf?kt maet?] – идеальная пара

Exercises

Exercise 1. Answer the following questions:

1) Who is Arkady Novikov?

2) Is Arkady Novikov married or single?

3) Can everyone pass the test of wealth, power, and fame?

4) Do money, power, and fame spoil people?

5) What are the benefits of failure?

6) What is Arkady Novikov like?

7) Was he born into a well-off family?

8) What was his childhood like?

9) What was his relationship with his classmates and teachers?

10) What did he want to be as a kid?

11) What is Novikov’s educational background?

12) Did Arkady Novikov find his true calling?

13) What’s Novikov’s winning formula?

14) What is one of Novikov’s favorite quotes from Robert Kiyosaki? Do you agree with that saying?

Exercise 2. Find the equivalents of the following phrases in the text:

не все выдерживают испытание богатством, властью и славой; подняться вверх по социальной лестнице; путь к успеху тернист; сильный духом человек; его имя знакомо каждому; один из самых известных и успешных рестораторов; построить кулинарную империю с нуля; помогать нуждающимся; завоевать признание; успех не вскружил ему голову; он никогда не возвеличивает себя; человек с большим сердцем; он никогда не ведет себя напыщенно; его отказались взять на работу в Макдональдс; он никогда не был большим поклонником кулинарии; он не был общительным

Exercise 3. Give the Russian equivalents of the following phrases:

to have a business sense and intuition; I am a strong believer; to create a unique atmosphere; to attract customers; the menus include a variety of cuisines from different countries around the world; to inspire employees; to find a true calling in life; he has an incredible charisma and a fantastic charm; to have good communication skills; he is a true visionary who sees opportunities where others do not; he never cuts himself any slack; to win people over; to build trust-based relationships with his partners

Creative task No. 1

“You learn through mistakes – no one was born a master.” Discuss what this proverb means. State your opinion on the topic.

Estee Lauder

There is a famous saying: “He who falls today may rise tomorrow.” That is absolutely true. What I mean is that everything in life is relative. Today you are scraping by, but tomorrow you will be swimming in cash. The truth is, in the modern world, people are judged by their material possessions, social status, and rank. And it happens not only in movies but also in real life.

One day, a young girl selling her products at the beauty salon approached a wealthy customer. “Madam, could you tell me where you bought such a nice blouse?” she wondered. “It shouldn’t matter to you. You can’t afford it,” she answered arrogantly. It is obvious that the wealthy lady was simply a snob, and in her attempt to humiliate the other person, she just humiliated herself. However, it is hard to imagine how the young girl felt then. It is commonly known that the word is a powerful tool for influencing others, and each person reacts differently to the same situation. Some stop believing in themselves and get discouraged, and others bite the bullet and prove their worth. Who do you think this girl was? Let’s not beat around the bush. That true story happened to Estee Lauder, one of the most successful and wealthiest self-made women in the USA. On that day, she vowed to earn so much money that she would be able to buy whatever she wanted.