Рекламная деятельность газет и журналов
Шрифт:
Schultz D. From Advertising to Integrated Marketing Communications. Chicago: NTC Business Book, 1993.
Schultz D., Barens B. Strategic Brand Communication Campaigns. Chicago: NTC Business Book, 1999.
Sissors J., Bumba L. Advertising Media Planning. Chicago: NTC Business Book, 1997.
Starch D. Measuring Advertising Readership and Results. New York: McGraw-Hill, 1966.
Stone B. Successful Direct Marketing Methods. NTC Business Books, 1994.
Taylor J. How to Develop a Successful Advertising Plan. NTC Business Books, 1993.
The Essentials of Advertising. Piscataway: Research and Education Association, 1992.
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