Английский язык. Практический курс для решения бизнес-задач
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Lesson 2
Exercise 3.It is generally believed that stakeholders include employees, shareholders, creditors, suppliers, customers, competitors, government bodies, non-governmental organizations (particularly environmental organizations) and local communities.
Exercise 6.innovation, decision making, opportunities, founder, chains of command, channels of communication, accountable, multi-disciplined teams, associates, sponsors, objectives, skills, environment, credibility, drive, contribution, appointed, emerge, adhere, fairness, scope of responsibility, commitments, image
Lesson 3
Exercise 2.The following statements are incorrect: 3, 4, 6, 9, 10.
Exercise 5.manufacturer, designs, development, planners, engineers, showrooms, sales, focus, market share, delivering, competitive, customer, loyal, competitors, innovative, interviewed, launched, quality
Lesson 4
Exercise 4.employment, retirement, remuneration, promotions, appraisal, welfare, seniority, minority, staff, flexibility, operating costs, tasks, generalist, rotate, training, key performance indicators, recruitment, operational level, efficiency, commitment, focus, hands-on, trouble shooter, subordiante, development, decision making, embedded, values
Lesson 5
Exercise 3.Henry Ford – 5, Pavel Tretiakov – 2, Lee Iacocca – 3, Steve Jobs – 1, Vagit Alekperov – 5.
Exercise 4.CEO, transformed, market value, innovations, legacy, division, payroll, layoffs, focused, efficiency, cost structure, acquire, problem solving, differentiating, job evaluations, staff, rewarded, closing deals, leadership, reducing costs, launched, customers, suppliers base
Lesson 6
Exercise 2. value, estimate, assess, appraise, evaluate, rate
Exercise 4. execs, profits, performance, CEOs, revamped, underachieving, strategic decisions, pursue, overrated, brand, R&D team, outsourcing, price wars, value, shares, rebound, revenues, trends, shareholders, counterpart, growth, installations, approach, acquisition, shareholder value, deal, bid, competitor, fail, drive, boom, market niche, communications, failure, single-digit, stock price, stability, competition, cut costs
Lesson 7
Exercise 3.aim, target, end, task, objective, goal, mission, purpose
Exercise 4.progresses, marketing strategy, marketing mix, product awareness, branding, patents, trademarks, low penetration pricing, market share, high
Lesson 8
Exercise 1.The following statements are not correct: 1, 2, 4, 5, 7, 9, 10.
Exercise 2.make-and-sell marketing, sense-and-respond marketing, mass marketing, customized marketing, transaction marketing, relationship marketing, mediated marketing, direct marketing, single-channel marketing, multichannel marketing, product-centric marketing, customer-centric marketing, segment marketing, niche marketing, one-to-one marketing, Web marketing, database marketing, telemarketing, experiential marketing
Exercise 3.measure, performance, apply, superior, strategic management, evaluate, industry, develop, adopt, one-off, challenge, competitive, data, references, design, implementation, objectives, scope, support, approach, identify, surveys, implement, pilot, strategies, compete, focuses, perform, achieve, ranging, misunderstanding
Lesson 9
Exercise 3. corporate strategy, core, core competence, lower cost, consolidate, adapt, skills, portfolio, primacy, corporation business units, add value, competence building, access, perceived, competitors, enhancement, focus, world leadership, identified, perform, share
Lesson 10
Exercise 5.business strategy, fragmented, player, concentrated, strategic planning, predict, goal, intelligence, range, strategy decisions, drive, response profile, offensive, defensive, estimated, leverage
Lesson 11
Exercise 2.1. focused, 2. outcome, 3. drivers, 4. implemented, 5. objective, 6. incurred, 7. link, 8. customized
Exercise 4.tools, capability, performance, defect, morale, measure, pioneered, focuses, deviations, critical, variation, stability, delivering, perfection, number, figure, eliminate, zero-defects, origin, training, responsibility, supervise, scope, goals, implement, sponsors, objectives, occurrence, data, mapped, verified, identifying, effective, controls, sustain
Lesson 12
Exercise 2. Statements 1, 4, 5, 7, 9, 10, 13 are not correct.
Exercise 3. 1. message, 2. cost of capital, 3. dividend, 4. performance, 5. peer, 6. NPV, 7. appreciation, 8. economic profit, 9. stock market
Exercise 4.corporate value, segments, worldwide, applied, goal-driven, decentralized, gaps, target, budgeted, reporting, linked, proactive, earning power, cost of capital, rate of return, profitability, benchmark, bonus, remuneration, performance, expansion, business units, withdrawal, entry, value generators, cash providers, dividend, core
Lesson 13
Exercise 2. 1. takeover; 2. outsider; 3. venture; 4. stock exchange; 5. volatility; 6. collusion; 7. bribe; 8. sophisticated
Exercise 4.balance of power, shifted, provided, independent, accounting scandal, run, destroy, consolidate, helm, appreciate, lawyers relations, shareholder value, expertise, shareholders, exercised, attitude, mentality, liability, failures, effectively, bankrupt, claims, auditors cooperation, outside, investigate, blame, motto, treatment, transactions, environment, fundamental, turnaround, corporate governance, stock options, competitive, performance, stock prices, abuses, set, fees, quality, issues, deals, regulators, micromanagement, risk averse, boards, downsizing, charge, advisors, consensus
Lesson 14
Exercise 2. 1. bankrupt, 2. auditor, 3. competitor, 4. merger, 5. scholarship, 6. commitment, 7. offset, 8. suit. 9. core, 10. provision
Exercise 5. bonuses, board, staff, competitiveness, checks and balances, fiscal, decisions, profits, corruption, hiring, human resources, recruiters, job, managers, environment, monitoring, basics, enforce, vision, units, employee-evaluation, ranking, downgrading, division, fire, rating, values, Task Force, failed, rules, demand, deal, background, trading, endorsed, consulting, hands-off, skills, executives, experience, run, financial statements