От хорошего к великому. Почему одни компании совершают прорыв, а другие нет...
Шрифт:
12”Things Are Adding Up Again at Burroughs”,Business Week; March 11, 1967, 192;“How Ray Macdonald’s Growth Theory Created IBM’s Toughest Competitor”,Fortune, January, 1977, 94;“A Tough ‘Street Kid’
Steps in at Burroughs”,Business Week, October 29, 1979, 50;“Will a Shake-Up Revive Burroughs?”
Business Week, May 4, 1981, 53;“Can Burroughs Catch Up Again?“Forbes, March 28, 1983, 78.
13 Robert A. Lutz,Guts: The Seven Laws of Business that Made Chrysler the World’s Hottest Car Company (NewYork John Wiley Sons, Inc., 1998), 27 “President lacocca”,The Wall Street Journal, June 28,1982, 1; “Is there life after lacocca”,Forbes, April 8, 1985, 75; “Lee lacocca’s Time of Trouble”,Fortune, March 14,1988, 79; “Can lacocca Fix Chrysler Again?“Fortune, April 8 1991, 50; “After Lee”,The Economist, March 21, 1992, 70; “How Chrysler Filled Detroit’s Biggest Shoes”,The Wall Street Journal, September 7, 1994, Bl; “Daimler-Benz Will Acquire Chrysler in $36 Billion Deal That Will Reshape Industry”,The NewYork Times, May 7,1998, Al:6.
14”Harris-Intertype, Radiation Inc Directors Approve Merger pact Valued at $39 million”,The Wall StreetJournal, April 3, 1967, 30;“Critical Mass?“Forbes, April 15, 1976, 86;“Technology Transfer’s Master,”
Business Week, October 10, 1977,120;“Harris Corp.‘s Remarkable Metamorphosis,“Forbes, May 26, 1980, 45;“Harris Corp.‘s Bold Strategy,“Forbes, April 25, 1983, 96;“Harris is Raising its Bet on the Office of the Future,“Business Week, July 18, 1983, 134;“Harris Corp. Elects Hartley to Added Post of ChiefTThe WallStreet Journal, April 1, 1986, 45;“New Harris President Prefers Growth to Downsizing,” U.P.I., April 23, 1993.
177
15 “Hasbro: On a Roll: Toymaker Hasbro Continues String of 25% Yearly Growth,“Barren’s, July 19,1982,40;
“Hasbro: Hasbro Toys Find Profits In Tradition,“The Wall Street Journal, December 12,1983, 29, 53;
“Hasbro: News: Hasbro gets its guns: Stephen Hassenfeld’s loading up for battle,“Industry Week, April 30,1984, 17-18; “Hasbro: Silver: A Play on Toys: HasbroВгаШеуЪ Hassenfeld,“Financial World, April 16, 1985, 29; “Hasbro: Merry Christmas: It Has Already Come for Hasbro, Biggest U.S.Toymaker,“Barren’s, December 23, 1985,34; “Hasbro: The Corporation: Strategies: How Hasbro Became King of the Toymakers: With $1.2 Billion in Sales and $99 Million in Profits, it is Now No. 1 Worldwide,“BusinessWeek, September 22, 1986,90-92; “Hasbro: Marketing: Toys: It’s Kid Brother’s Turn to Keep Hasbro Hot: Alan Hassenfeld must fill big shoes at the toymaker,“Business Week, June 26, 1989, 152-153.
16 “Rubbermaid: Sincere tyranny (Why has Stanley Gault spent the last four years moving and shaking at Rubbermaid? It was a case of serious problems masked by cheery numbers),“Forbes, January 28, 1985, 54-55; “Rubbermaid: Rubbermaid emerges a ‘clear’ winner; food storage containers,“Chain Store Age—
General Merchandise Trends, October 1986, 67; “Why the Bounce at Rubbermaid?: The company sells humdrum goods in a mature market, and most of its competitors undercut its prices. But it has double sales and tripled earnings in the past six years,“Fortune, April 13, 1987, 77-78; “Rubbermaid: America’s most admired company,“Fortune, Feburary 7, 1994, 50-54; “Rubbermaid: From the most admired to just acquired how Rubbermaid managed to fail,“Fortune, November 23, 1998, 32-33.
I7”Henry Singleton’s Singular Conglomerate,“Forbes, May 1,1976,38;“Two PhDs Turn Teledyne Into a Cash Machine,“Business Week, November 22, 1976, 133;“The Sphinx Speaks,“Forbes, February 20, 1978, 33;“Teledyne’s Winning Roster,“Forbes, August 17,1981,35;“Parting With Henry Singleton: Such Sweet Sorrow For Teledyne?,“Business Week, April 9,1990,81;“Teledyne to Pay $17.5 Million To Settle U.S.
Criminal Charges,“The Washington Post, October 6,1992, D6;“Teledyne Struggles to Recapture Magic of Yesterday,“The Wall Street Journal, November 22, 1993, B4:3;“Richard Simmons to Share Spotlight At Allegheny Teledyne, Sees ‘Good’ Fit,“The Wall Street Journal, April 3, 1996, B8:4.
ПРИЛОЖЕНИЕ 8.
ПОГЛОЩЕНИЙ
Чтобы заполнить эту таблицу, мы определили общее количество noi лощений, осуществленных каждой
компанией за десятилетие, предшествующее преобразования и до 1998 года. Затем мы оценили каждое
поглощение по шкале от -3 до +3, основываясь как на финансовом, так и на качественном анализе, и
рассчитали средний балл. В случае с Upjohn не удалось собрать достаточного количества данных, чтобы
вьтолнить анализ, поэтому балл не был рассчитан.
Компании, которые добились выдающихся результатов, против компаний, которые мы
отобрали для сравнения
Компания
Общее коли-
Суммы,
Число продаж Средний объем Общий уровень
чество погло-
потраченные
подразделений продаж
успеха
щений за
на поглощения
подразделений стратегии not
период, под-
(1998,$)
(1998,$)
лощений
лежащий ис-
следованию
Abbott
21
169818207
5
137217603
+2
Upjohn
25
28 138 169
7
345 320 294
NA
Circuit City
1
6600000
0
0
+3
Silo
4
11424 141
0
0
– 1
Fannie Mae
0
0
0
0
+3
Great Western 21
97094 394
3
235 285 336
– 1
Gillette
39
348 882 434
20
106594043
+3
Warner—
32
337860155
14
174589830
– 1
Lambert
Kimberly-Clark 22
1 171 873946
18
338 404 045
+2
Scott Paper
18
218599634
24
324508613
– 2
Kroger
11
3732984720
9
254 232 923
+2
AP
14
154907076
4
Нет данных
– 3
Nucor
2
22 322080
3
109 744 379
+3
Bethlehe
10
189013588
23
143 005 128
– 3
Philip Morris
55
1 723276274
19
6997069169
1
178
RJ Reynolds
36
955 695 029
29
603 549 096
– 3
Pitney Bowes
17
97 233030
8
209 682 701
+ 1
Addressograph 19
94 309 099
9
162484305
– 3
Walgreens
11
26013766
8
15534739
+3
Eckerd
22
84 842 102
9
103450742
– 1
Wells Fargo
17
1 448 694 030 6
157643123
+3
Bank of America 22
670 808 773
13
440 239 849
+1
Burroughs
22
648 232 383
7
264428815
– 2
Chrysler
14
381 361 879
15
388 240 170
– 1
Hams
42
123867786
7
125653870
1
Hasbro
14
174390164